An easy-to-use activity that shows how to improve safety in the interaction between cyclists and truck drivers.

Most traffic accidents are due to human factors

A life-saving difference

Safety has been Volvo Trucks’ priority ever since we began. Through our research and analysis, it has become clear that most traffic accidents are due to human factors. This is why, in addition to developing many innovative safety features for our products, we also want to do more.

Our goal is to raise awareness about visibility in traffic

See and be seen

Our goal is to raise people’s awareness about their visibility in traffic. The campaign spotlights situations where cyclists and other road users are involved, and how to improve safety in the interaction between cyclists and truck drivers.

We hope make aware to young people and adults, especially cyclists, of the fact that:

  • 90% of all traffic accidents involve human factors, such as lack of knowledge, inattention and misjudgements.
  • Truck drivers have limited visibility close to the cab. The mirrors help them see in all directions, but it’s difficult to check all mirrors simultaneously.